The Way of the Artisan
Those words were written around 1645 and they are timeless. To a professional, there is a clear workmanlike path leading a project from inception to completion. Whether the creation is physical or virtual, the craftsman has the moral obligation to follow that path with a sure step, thus consistently producing a superior product as a matter of course. The measure of success is in the quality of the results and nowhere else.
Virtual crafting is a way of doing a job that inevitably leads to the best possible result; no other end is possible for those who follow this path.
As part of the recent opening of my tattoo studio in Rochester, N.Y., I wanted to establish a web site that would present examples of my artwork to the public while also providing background on myself, my personal opinions and professional beliefs. That was about six months ago and I have been working closely with The Web Center ever since to realize my vision. They have not only used top-line technologies to bring life to the site, but they have done so while keeping in mind the type of business I run. The result has been a phenomenal job creating a web presence for an unusual type of business.
Darrell and Donna have carried my art to the Web while maintaining its integrity in a way that I found extraordinary since our businesses are so different. I often am called to stretch my creative talents for my own customers and I can appreciate the similar displays of imagination and skill The Web Center team brought to my project. They have brought invaluable ideas to my original plan and they even went out of their way to do things like researching tattooing history for me. I really felt like my site was their site because of the thought and time they brought to it.
The team has taken great care to balance the flow of every page, to proof grammar, to write and polish text copy. I'm an artist, not an English major, and I appreciated that they handled all the little details that can make or break a web site. If a visitor doesn't understand a site he or she will move on quickly, resulting in a lost prospect. The Web Center understands that. They explain in clear language why things work or don't work and having them in my corner has paid off exceptionally well.
I would recommend The Web Center for any new business just getting started on the Web or for an established business whose site is stagnating and needs a good makeover. A Web Center site is priceless if your want to be a leader in your industry.
—Trey Cofield